Creative ways to maximise the marketing potential of stickers

Are you already using stickers for your marketing? Amazing, that is a great choice. If not, what are you waiting for? Stickers can help you transform your marketing efforts in no time and add real value to your business. 

The beauty of using custom printed stickers is that they are low cost, yet super effective. This means that they are a very low-risk investment that easily pays off. On top of that, the ordering process can be incredibly easy. Pick your sticker maker of choice, choose the material, shape and size you are after, and lean back until your stickers arrive.

In this article, we will share three ways you can use stickers to maximise your return on investment. Below, you will find three creative ways to put your stickers to use beyond product packaging and branding. Are you ready? Then read on. 

  1. Better safe than… 

Stickers are pretty. But they are also useful. This tip combines these two features, allowing you to get the most out of your stickers. Now, this is especially important if you are part of an e-commerce business. 

Your customers’ first physical interaction with your brand is likely the moment their order arrives at their doorstep. You want to ensure to create a lasting, positive impression in the first seconds of your customers receiving their order. 

Stickers can help you out. Choose a rectangular or square label to seal your boxes. Apply them over the opening of your shipping boxes or envelopes to secure them and keep the contents safe. 

Use the space you have just created to leave your customers a welcoming or funny message. This can include a simple “Nice to meet you”, a cheeky “You obviously have great taste”, or many other options. This way, you will make your customers smile before they even open their order.

  1. Get offline 

Digital marketing is essential for most businesses – rightly so. The possibilities of digital marketing are endless, and the data you can derive from it is incredibly valuable.

However, the digital space has become crowded. PPC Protect estimates that we see between 6,000 to 10,000 ads a day. Most of them digitally with CTA like click here, subscribe, watch me. 

Consumers become less receptive to the messages they are targeted with. While we will encourage you to keep up your digital marketing efforts, cater to the offline world as well. 

If you are already using stickers for your packaging, this will be an easy adjustment. You can simply use your printed vinyl stickers for some offline marketing. Our favourite way to do that is to add free stickers with every order or to hand them out on the street or during industry events. 

  1. Switch it up 

Did you know that 7 out of 10 consumers say that their purchase behaviour is influenced by product packaging? Beautiful product packaging can tempt us to buy or make us choose one brand over the other. 

But even the most thought-out product packaging can lose its effect as soon as customers get used to it. Then, our eyes might be drawn to a different product. But do not worry, you can avoid this by using your stickers. 

The secret is to switch up your product packaging regularly. Now, we are not talking about a complete re-brand. In fact, keep anything that makes consumers recognise your brand, such as your logo and brand colours. But change the rest. 

With stickers, this becomes a real option as you do not have to order new packaging materials. You can simply switch up your sticker order and include some seasonal stickers to elevate your packaging quickly and keep surprising your customers.

What do you think? Are you ready to put your custom stickers to use? With these tips, you will get much more out of them and create great results for your business. If you have questions, or more tips you would like to share, please leave a comment in the section below.